For us, strategy is more than hitting a business target or a policy win: it is an output of an organization understanding its purpose. We believe that for strategy to be effective, it must be strong enough to guide action, fluid enough to respond to a system that is changing as a result of that action and built with the people who will bring it to life. We also believe that if there is nothing fun about your strategy, you probably have the wrong strategy.


Designing for impact means thinking about the people in your network, what motivates them to take action and what relationships and experiences will sustain them for deeper work over time. Our design work has included entire new programming portfolios, experiential retreats, engagement frameworks and data models to manage relationships in a network, civil action campaigns, leadership development curricula, interactive games and competitions, partnership frameworks and grassroots product launches.